Part strategist, part designer, part cat wrangler (metaphorically… mostly). From the Middle East and the Gulf to Europe, navigating startups, agencies, and big corporate giants has been the norm—adapting, problem-solving, and occasionally performing design miracles with limited resources.

Built teams, rebranded products, untangled messy processes, and convinced tough stakeholders that design isn’t just about making things pretty but also performing hard. Thrives on variety, allergic to monotony, and always up for a challenge that requires a mix of creativity, diplomacy, and a dash of chaos management.